In 2015, IH NOM UH NIT’s premier collection launched at Paris Fashion Week with a 20 piece collection. Under the guidance of its imaginative Creative Director and driving force behind the brand, Chaz Jordan, the luxury label today has become known for its modern nod to European opulence with a street sensibility.
Lifestyle accessory purveyor LAUNDERED WORKS CORP. designed a pair of athletic shorts for ih nom uh nit to help celebrate the French design house’s recent online relaunch. Fashioned from full-on polyester, Top King — one of the industry leaders in crafting Muay Thai gear — was brought on to co-design and oversee the overall design process.
While in its 2018 Spring/Summer Collection, ih nom uh nit linked up with Lil Uzi Vert to create a round of merch that playfully poked fun at the rapper’s recent run in with the law. Jordan fused the classic hoodie with the avant garde, released pearled balaclava’s with matching hoodies.
Now operating between France and Italy, IH NOM UH NIT maybe new to the streetwear scene, it has already made a big impression with its sometimes over-the-top collaborations.
For Vancouver, the west coast stylish can pick up ih nom uh nit only at Colton’s Couture. Expect artfully combining unexpected graphics with muted tones and an effortless streetwear aesthetic, you’ll know the brand for its eye-catching popular culture references.
IH NOM UH NIT’s ethos has always been the interesting juxtaposition of simple clean lines paired with Jordan’s eye for high-grade fabrications and interesting textures.
Fans of the line include international celebrities such as Jay-Z, Jared Leto, Migos, Diddy, Kylie Jenner, and Michael B. Jordan.
IH NOM UH NIT epitomizes effortless couture with an adaptive mindset and Colton’s Couture is a carrying a curated selection of graphic embellished tees and hoodies.
Keep up to date on new drops at Colton’s by following our Instagram at @coltonscouture.