GCDS: God Can’t Destroy Streetwear?
God Can’t Destroy Streetwear? Probably not when it is on its way to the stars in outer space.
GCDS, aka ‘God Can’t Destroy Streetwear’ is a Made-In-Italy streetwear brand founded in 2015 by the brothers Giuliano and Giordano Calza. Giuliano Calza is the Creative Director and Giordano is the CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, catchy slogans and unexpected capsule collaborations attracting the likes of international influencers such as Kendall Jenner, Bella Hadid, and icons Sigourney Weaver and Pamela Anderson.
Today the brand is retailed in more than 350 stores worldwide after opening the doors to its first store in Milan in December 2016. All the employees are under 30, giving a young and modern asset and thinking to the company, that plans to expand in Asia with a store in Shanghai, China as well as into new product categories with shoes, accessories, design products, and merchandise.
Inspiration is diverse and the sentiment sincere at GCDS.
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