Launched in 1986, Austrian designer Helmut Lang‘s namesake label came to define the stripped-down, post-grunge luxury of the 90s. Advancing a minimalist aesthetic influenced by contemporary art, his signature denim, deconstructed tailoring, and high-tech fabrics became the uniform of the decade’s creative class.
Independent of Lang since 2005, the label relaunched in 2017 as an interdisciplinary collective overseen by editor-in-residence Isabella Burley. Channeling the pioneering spirit of its founder, the label’s contemporary iteration seeks to reinterpret the designer’s influential aesthetic, producing minimalist variations on modern sportswear and streetwear.
Reinvented wardrobe essentials by Helmut Lang make everyday luxe accessible and at Colton’s Couture we will be stocking tshirts and hoodies from the In Lang We Trust series.